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September 14, 2011

Admirals Announce 2011-12 Season Theme, Re-Launch Website




NORFOLK, Va. – The Norfolk Admirals today announced that their theme for the 2011-12 season will be “Armed & Ready.” Concurrently, the team today re-launched the official website of the Norfolk Admirals, norfolkadmirals.com, to reflect the new theme.

Admirals marketing efforts for the 2011-12 season will focus around “Armed & Ready” theme, including television, radio and print advertisements, giveaway items, norfolkadmirals.com and other print materials.

"In coming up with a theme for the 2011-12 season, we wanted something that conveyed a drive towards success both on and off the ice," said Admirals Vice President Joe Gregory. "We returned to the playoffs last season and the Tampa Bay Lightning have brought some exciting players on board this season. Our business staff remains committed to improving every fan's experience on game days. We feel that 'Armed & Ready' is a perfect expression of how the Admirals players and staff will approach every game this season – prepared to give our best effort and focused on being the best we can be."

The Admirals have worked with Steve Schlossberg to re-launch the new-look norfolkadmirals.com. The site features an overhead shot of the ice at Scope in the background along with new photos of players on the sides. The site banner includes the "Armed & Ready" logo top and center of every page. The front page news section will now automatically rotate through the top five stories.

"We are very happy with the new-look norfolkadmirals.com," said Admirals Director of Media Relations Keith Phillips. "The new site is brighter and more exciting, and we will continue to make improvements over the course of the season."

The puck drops for the 2011-12 Admirals season on Friday, October 7, as the Admirals host the Charlotte Checkers at Norfolk Scope Arena. Individual tickets will go on sale next Monday, September 19, at the Scope Box Office, all Ticketmaster Outlets, charge-by-phone at 1-800-745-3000 and online at ticketmaster.com.

Don’t miss a minute of Admirals action by purchasing your 2011-12 season tickets or 10-packs today. Stop by the Admirals’ Administrative Offices at Scope, call (757) 640-1212 weekdays from 9:30 a.m. to 5:00 p.m. or visit norfolkadmirals.com anytime!


# ARMED & READY #





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