Michael Santos is in his first season as President in Norfolk with 25 years of experience in the hockey industry. His responsibilities include fiscal and strategic planning, evaluating pro players and managing the club’s payroll, salary cap and compliance with the CBA as well as the day-to-day business operations in conjunction with the hockey operations department.
Santos began his career with the NHL’s New York office in 1988 before working for the AHL’s New Haven Nighthawks from 1989-91. He returned to the NHL and spent six seasons as the league’s Manager of Special Events establishing both the SuperSkills and Heroes of Hockey programs in addition to overseeing arena operations for the All-Star Weekend, Entry Draft and Stanley Cup Finals.
Santos went to work for the New York Islanders in 1997 and became Assistant General Manager and Director of Hockey Operations before leaving and becoming Director of Hockey Operations and Corporate Counsel for the Florida Panthers in 2002. He was named Commissioner and President of the North American Hockey League in 2003 and led the Junior “A” league through three seasons of unprecedented growth before arriving in Nashville.
Born in Boston and a native of Lowell, Mass., Santos is a 1986 graduate of Boston College. He received his Master’s Degree from the United States Sports Academy in 1989, earned his Juris Doctorate from St. John’s University School of Law in 1998, has been a member of the New York state bar since 1999 and serves on USA Hockey’s junior and legal councils.
Vice President of Community Affairs
Vice President of Community Affairs
Phone: (757) 640-1212 ext. 18
Brooke Cranor is in her first season with the team and brings 15 years of experience to the organization. Within her role, Brooke will be responsible for the outreach of the organization within the community, brand marketing, player appearances and in-game operations.
Ticket Sales Manager
Ticket Sales Manager
Phone: (757) 640-1212 ext. 23
Charlie “Chuck” Colón, 53, has been a member of the Admirals front office for 10 years. In his position, Charlie handles all inquires regarding ticket sales and specializes in group outings.
Hailing from Manhattan, Charlie is a former professional hockey player himself, having spent 15 years playing in the United Kingdom. His number 31 is retired by the Slough Jets, who play in the National Ice Hockey League, specifically Great Britain.
After his playing career, Charlie went on to coach the Jets and Basingstoke Bison, where he was the Director of Hockey Operations as well.
Colon is a graduate of Jamestown Community College and Thames Valley University.
Phone: (757) 640-1212 ext. 20
Dee DiMartino Danner, better known as “Dee Dee,” has been a member of the Admirals front office for 11 years now. Dee Dee handles all ticketing requests and specializes in assisting with season ticket holders.
A local to the area, Dee Dee attended Bayside High School and is a resident of Virginia Beach.
Corporate Partners Manager
Corporate Partnerships Manager
Phone: (757) 640-1212 ext. 22
Dennis McEwen, or “Q,” is in his tenth season with the organization and working with the team’s corporate partners. One of first players to hit the ice at Scope in 1989, McEwen is known as “The Original Admiral.” He played on the team between 1989 and 1998 and ranks high on every statistical list for offense in the Admirals’ history.
McEwen stayed in the Hampton Roads area after playing, where he remained involved with the game before being hired as the Admirals’ Corporate Sales Manager in May 2007. As the Corporate Partners Manager McEwen’s responsibilities include corporate sales, corporate relations, game day affairs, graphic design as well as promotional work.
Dennis was born in Elliot Lake, Ontario but now claims Virginia Beach as home. McEwen attended the University of Western Ontario in London, Ontario before being signed by the Admirals in 1989.
Phone: (757) 640-1212 ext. 21
Richard Hamilton, is in his first season with the Norfolk Admirals under the role of Merchandise Manager. Within his role, he handles all merchandising needs from office sales , to phone orders and is in charge of the staffing the merchandise stands on game nights.
Born and raised in the Hampton road area, Richard previously interned with the Norfolk Admirals for the 2013-2014 season before coming on in a full time capacity this season.
Hamilton is a graduate of Old Dominion University in Norfolk, Virginia with a major in Business Management. Richard is an active member of the Society Human Resource Management.
Phone: (757) 640-1212 ext. 24
Sami Hamad, 29, is in his fifth season with the Norfolk Admirals.
A native of Hampton Roads since 1991, Hamad has been with the Admirals since 2011. Although he started as an intern, Hamad now handles corporate sales, game presentation, group sales.
Hamad completed his undergraduate degree in Marketing at Christopher Newport University in June 2010 and also holds a Master’s in Education and Sports Management from Old Dominion University. While at Old Dominion, Hamad was the only student to get a sponsor in the sports management department. He is also the 10 year record holder for most student tickets sold for the Hoops for the Cure game to support Susan G. Komen.
Phone: (757) 640-1212 ext. 15
Ruff, 23, is in his first season with the Admirals. He is the Media Manager, handling all media requests, day-to-day operations of the team social media, creation of video content, internal communications and website content for the organization.
The Alburtis, PA, native previously worked with the Lone Star Brahmas of the North American Hockey League and the Texas Jr. Brahmas of the NA3HL in a similar role during the 2015-16 season. There he raised the organization’s social media numbers by 94%, while additionally serving as the color commentator and fill-in play-by-play voice. Lone Star Brahmas broadcasts finished as the second-most viewed in the entire NAHL during the year, while the Texas Brahmas ranked the best out of 34 teams.
Ruff received a Bachelor’s of Arts Degree from Temple University with a major in Media Studies and Production in December of 2015. While at the Philadelphia institution, Walt was an anchor for OwlSports Update, Temple University’s official sports television program. Over the course of his time on the program, Walt won a NATAS Emmy for Best Live Sports Production by a college/university.
Prior to attending Temple, Ruff also received a degree from Northampton Community College. As a Spartan, Ruff was the voice of the team’s baseball, basketball and softball teams.
Phone: (757) 640-1212 ext. 16
Allen, 26, is in his inaugural season with the Admirals. He is the Business Manager, handling all accounting needs for the organization.
The Englewood, NJ native has previously worked in a similar position with the Trans-Siberian Orchestra and The Shlomo Franklin Band.
Glenn received his Masters Degree in Accounting from Yeshiva University and a Bachelors from SUNY Binghamton. While in college Allen played the drums for the genre spanning jam band “Green Stop Sign.” During his time in the band he helped cultivate a following that grew to be a regional favorite in the area.
To contact Allen, email him at email@example.com.
No one has been a part of more Admirals games than Pete Michaud. With more than 30 years of broadcast experience, Pete is among Hampton Roads’ best-known sportscasters.
Well known as the long-time ‘Voice of the Admirals,’ Michaud tenure with the club began in its inaugural season of 1989-90. This year marks his 25th season with the Admirals (1989-96, 1999-Present) and his 23rd as its lead announcer. His tenure includes all 15 seasons for the Admirals in their American Hockey League history and 10 years in the ECHL. He has called more than 1,700 Admirals contests.
In addition, the Chesapeake native spends his summers as the broadcast voice of the Norfolk Tides baseball team. 2017 will mark his 11th season with the Baltimore Orioles’ AAA affiliate. Pete was selected to represent the International League as its broadcaster for the 2015 AAA All-Star Game in Omaha, NE. Before joining the Tides, Michaud’s prior baseball work included minor league stints from the A to AAA ranks in the Cardinals, Dodgers and Cubs organizations.
Furthermore, Michaud spent 5 years broadcasting men’s and women’s basketball at his alma mater, Old Dominion University. His resume also includes 10 years of area football play-by-play with WFOS & WTAR, in addition to radio work with WNIS and television sports anchoring at WAVY-TV 10 and WVEC-TV 13.
Michaud is a three-time honoree as Hampton Roads ‘Sportscaster of the Year’ by the Chesapeake Athletic Club (2009, 2012, 2015). He was selected by the American Hockey League for the prestigious Ellery Award for ‘Outstanding Contributions to the AHL in Radio” in 2012. In addition, Pete was the Norfolk Sports Club’s choice for the Abe Goldblatt Memorial Award for ‘Outstanding Media Coverage of Local Sports’ in 2009.
His sports experience extends beyond the microphone, as well, as Michaud has more than 20 years of experience as a Hampton Roads amateur baseball umpire.
In his spare time, Pete enjoys running and golf.